Smoke gets on your eyes.

There is a lot of controversy over what a smokey eye really imbues. Bottom line, you CAN do a smokey look with color. The point it that the darkest shade, is “smoked” out. Meaning, it is most concentrated towards the eye, and gets lighter and more buffed out further away from the eye. 

Lisa Eldridge outlines the basic, classic smokey eye

Another option:
smokey eye makeup tutorial

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